From the console to the hoodie: How gaming is revolutionizing streetwear

Table of contents

1. Why gaming is more than just a hobby

Over the past few decades, gaming has evolved from a niche hobby into a popular cultural phenomenon and a significant economic sector. Today, the gaming experience extends far beyond pure game mechanics to many aspects of our society—including the fashion industry. Statista

2. Streetwear meets pixel culture – The connection between gaming and urban fashion

The ever-increasing fusion of gaming and fashion trends since the advent of computer games has led to an exciting synthesis in recent years. Streetwear meets pixel culture: Elements from video games are infiltrating urban fashion trends and creating a new understanding of what streetwear means. Gamers are expressing their passion not only digitally but also in the analog world through their fashionable expression. This is the birth of gamewear – a new trend in the fashion world that is gaining more and more followers.

3. Successful examples – From 100 Thieves to Fortnite x Balenciaga

The influence of gaming culture on fashion can be demonstrated by numerous examples. For example, the esports organization 100 Thieves has launched its own clothing line, translating the aesthetics of video games into modern streetwear. Renowned fashion houses like Balenciaga have also recognized the trend and released collections in collaboration with Fortnite. These examples demonstrate that boundaries are fluid today and that gaming has firmly established itself in the fashion world. Vogue Business

4. Design Trends 2025 – What Gamers Want to See on T-Shirts & Hoodies

A look at the trends of the coming years shows that the merging of gaming and fashion will continue to advance. The use of virtual and augmented reality technologies, in particular, is expected to play an increasingly large role in the fashion industry. Gamers will increasingly seek customizable clothing that resembles their favorite games. On the other hand, striking designs with game logos and pixel elements will also become increasingly popular. Fashion United

5. Print-on-Demand as a Game Changer – How Creators Launch Their Own Streetwear Brands

The possibilities of print-on-demand have made it easier for creatives in the gaming scene to launch their own streetwear brands. They can simply post their designs online, and fans can then order them individually. This allows creators to directly respond to the wishes of their community while simultaneously opening up a new source of income. At the same time, sustainability also plays a role, as print-on-demand avoids overproduction. Business Insider

6. Conclusion – Why gamers will dominate the streetwear scene

It's clear that the gaming industry has a strong influence on fashion, and this trend is here to stay. With technological changes and the growing appreciation of gamer culture, it's likely that gamers will continue to dominate the streetwear scene for a long time to come. They are not just consumers, but also creators who can create their own streetwear brand and define their own look. It will be interesting to see how this trend develops over the next few years.

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